About usSuntory Flowers Europe

The plant pioneers
Born from the union of Japanese craftsmanship, innovative breeding systems, and Dutch efficiency, we’ve pioneered the plant industry since the early '90s. Known for introducing the first petunia from cuttings, Surfinia, we’ve since launched successful brands like Sundaville, Senetti, and Princettia. With expertise in plant breeding, selection, and marketing, we protect all our varieties under trademark and variety law. Once Moerheim New Plants, we’re now Suntory Flowers Europe. As part of Suntory, we continue delivering superior-quality, trend-setting bedding plants that shape the future of the industry.