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Where plants meet people

Where plants meet people

Where plants meet people

Middle Region Members

Lazzeri

10 - 13 June 2025


About usLazzeri

Breeder and young plant supplier
Lazzeri, the leading breeder and young plant supplier in Italy. Our objective is to provide quality products by breeding, producing and delivering young plants appreciated by producers and end consumers. Our focus is breeding and production of vegetative reproducible ornamental plants.
We are particularly appreciated for our worldwide known varieties, such as Poinsettia, Pelargonium, Petunia, Calibrachoa, Portulaca and more. Our offices and research and development department are based in Merano, North Italy. Two production sites are in Sabaudia, 100 km south of Rome, where we found ideal light and climate conditions during the whole year.

Company videoLazzeri


Poinsettia - CARMEN RED
Poinsettia - CARMEN RED
Bract > bright red and medium to big size
Vigor > medium
Growth retardant > medium
Earliness > medium-early: 7,5 weeks
Temp. end crop > 14*

Experiences of the market:
Low requirements for growth regulators (PGRs).
Pinching: strong branching, are desired drive 1 stem per leaf let.
Spacing: tolerates narrow stand not to early spacing.
V-shaped, no support rings need.
Hardy variety with excellent root system.
First the bracts appear and then the cyathia so longer sales window, excellent durability.
Carmen performs well under extreme conditions.
Suitable for all pot sizes.
Poinsettia - PAPAGENA
Poinsettia - PAPAGENA
Bract > the white/pink colour make it "very special"
Vigor > medium
Growth retardant > medium
Earliness > medium-late:8 -8,5 weeks
Temp. end crop >14*

Medium to large bracts, dense flower with many bracts.
Top branching, even under difficult growing conditions.
Pinching: because of the excellent branching, leave only the number of leaves corresponding to the desired branches!
Spacing: tolerates narrow cultivation, do not enlarge too soon.
Very regular, medium need of use PGR.
Low temperatures > more intense colours.
For all pot sizes up to 15 cm, also optimal for unfloral and ideal for the 6 cm pot.
Excellent self-life.
Verbena - ENCANTADA
Verbena - ENCANTADA
Introducing the new Verbena series, ENCANTADA – a stunning line of vibrant flowers available in two unique variations: "Encantada Classic" and "Encantada Fantasy."


"Classic" Series:
Intensely colored, glossy, and uniform flowers.
Abundant and very early bloom.
Vigorous, compact, and uniform growth.
Small, dark green leaves.

"Fantasy" Series:
Large, Bicolor flowers with a striking visual impact.
Abundant and very early bloom.
Vigorous, compact, and uniform growth.
Medium-sized, glossy green leaves.

Top 10 productsLazzeri

  1. Poinsettia - Carmen, Maestro, Alaska and Superba family
  2. Portulaca - Duna
  3. Dipladenia - Brasileira
  4. Calibrachoa - Gran Mille Baci
  5. Petunia - La Signora & PriZma
  1. Osteospermum - Leonardo
  2. Pelargonium zonale - Gran Gala
  3. Pelargonium interspecifico - Amazonia
  4. Impatiens - Pizzica & Samba
  5. Heliotropium – Laguna